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Selling For the Seasons
Goldsmith offers a wide range of material appropriate that fits the seasons, regardless of your region! We invite you to let us make some recommendations for your market.
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The “Other” Holiday Flower
Whether for indoor décor or a frost tolerant container plant, Cyclamen offer a great alternative to traditional Holiday blooms. Talk to our experts and discover which of Goldsmith’s ten series are right for you.
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Flower Shop Inspirations
Want to increase sales? The creative folks at Goldsmith’s have a slew of ideas to dress up and showcase potted plants as accessories for the home or to stimulate impulse sales.
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Grab and Go
Looking to boost sales of plants as gift items? You don’t have to travel to Europe to get the latest in packaging trends. Goldsmith’s experts have their pulse on the retail market.
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Think out of the Box
Pack Trials give visitors opportunity to look at plants in a different context. Discover easy, cost effective non-traditional methods of packaging and presenting plants to catch your customer’s eyes and pocketbooks.
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The Star of the Show!
‘Cora’ Vinca created quite the buzz with its debut at the 2007 Pack Trials. The product launch included retail POP, landscape beds and technical demonstrations of its unsurpassed aerial phytphora resistance.
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What’s New?
No matter what aspect of the industry you represent, there is a display idea or presentation that will surely get your attention. Landscape beds, retail formats, packaging and technical expertise is all there to enhance your visit to Goldsmith Seeds.
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WOW with Color!
The Fischer retail area held messages not just for retailers in our industry but for everyone. Better products will offer higher sales which will lead to a healthier market for suppliers, growers and retailers alike. Within the “Wow with Color” garden center different display ideas were highlighted to show concepts on how to increase consumer purchases.
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Color Striped Displays
The number one criteria in purchasing flowers is color, along with ease of care. (Early Spring Gardening Trends Research Report –GWAF) When walking into the Wow with Color Garden Center, it was easy to see why color has such an impact. You were greeted by rows of color striped plants displayed as they were meant to be – in full bloom. Provide healthy cuttings, grow a strong plant and take care of it properly at retail and sales will increase across the board.
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Combination Gardening
Check out www.fischerusa.com for beautiful combination container photos and recipes. Combination gardening concepts to remember:
- Keep it Simple
- Harmonize
- Use Complementary Colors
- Use Contrasting Colors
- Try Monochromatic Combinations
- Use Monoculture Color Combinations
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Shade Lovers
Make it simple for consumers to walk in and pick out exactly what will perform for them. A customer who has a beautiful garden one year is more apt to come back, than one who lost everything within a month of bringing it home.
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Accessible Hanging Baskets
Make purchasing a hanging basket more convenient and put it at eye level instead of way up high. The easier it is to grab and go, the more impulse sales you can expect.
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Holiday Sales
Holiday sales offer a huge opportunity for combination containers and other higher ticket items. The message here is to avoid just throwing items together and instead, design combinations to sell quickly and perform throughout the summer.
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Offer your customers the chance to grab a pre-planted combination container or to get all the elements needed to plant it themselves. There are different customers in the market and it would serve us well to cater to all of them.
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In addition to marketing concepts and technical advice, new varieties (and exciting existing ones) took center stage at Spring Trials. Below are a few that really go noticed in 2007.
- Callie® Calibrachoa
- CalypsoTM Jumbo Bacopa
- Corey TM Coreopsis
- Goldalia TM Dahlias
- Graffiti Exotic Geraniums
- Lanai® Upright Verbena
- Mexican GoldTM Bidens
- StrawBurstTM Bracteantha
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